Tilt Your View Of Chicago

There are a lot of experience and entertainment options when you come to Chicago, and sometimes what sets you apart from the rest isn't only the unique thrill of a one-of-a-kind ride but also taking on a strong voice. Through this campaign we established a new brand style and tone that not only touted the view differentiator of the venue––often twisted and cropped in ways to create the feeling of the TILT ride––but, we also used a voice that gave 360 Chicago personality and a cleverness to attract both tourists and locals alike.

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BRANDING  |  CAMPAIGN TOOLKIT