Bibigo, A Discovery Worth Sharing
Despite being #1 in Korea, Bibigo faced several challenges for a U.S. launch : the product "mandu" wasn't well known, there's a sea of already notorious brands in the category, and we needed to build a reputation while distribution was still gearing up.
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The solution stemmed from our branding work and the desire to target our Culturally Curious consumer––individuals who find true joy in discovering and sharing with friends and family. So, when we launched our brand campaign we bolstered it with sharing activations in key markets we knew would reach the right folks.
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BRANDING | INTEGRATED CAMPAIGN | ACTIVATION
Bibigo
Sharing Activations
Team
Suzanna Bierwirth, Chief Creative Director
Kat Tushim, Creative Director
Sue Vering, Copywriter
Branding Designer, Sarah Zimmer
Udayan Kolandra, SVP Strategy Director
Lisa Hurst, Client Services Lead
Dan Goldberg, Director
Simon Reinert, Editor
Brendan Canty, Composer
