Pop Culture Footwear Launch
What if a shoe box could awaken your imagination?
This activation brought Bikini Bottom to New York Fashion Week, where we launched a fast-selling HEYDUDE x SpongeBob shoe collab. The oversized shoe box styled like SpongeBob teased passersby with bubbles, cosplay character ambassadors, giveaways and crustacean music. Once inside, guests were immersed into an underwater world. With fashion influencers like Wisdom Kaye promoting and attending the event, we were able to bring unexpected pop culture and comfort to the glamorous week.
EXPERIENTIAL EVENT | TEASER KITS
Sponge Zone
Team
Kat Tushim, ECD, art
James Hough, ECD, copy
Dottie Balsano, SVP Account
Clara Conklin Bell, Group Account Director
Elliot Herman, Account Director
Adam Rodriquez, Producer
Shaiz Lalji, Producer
Steve Salgado, Event Photographer
Vann Fluffs, Event Videographer
