Kum & Go Brand Refresh

Kum & Go has attracted locals, adventurers and tourists alike for a quick bite, fill up, or even to pose for a pic with the signage. While the brand kept its unusual spelling over the years, they were missing out on an opportunity to meet their consumers where they loved them most.

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In this refresh, we transformed the conventional c-store into the vibrant, playful brand that consumers expected from the name. We tapped into the wink the brand naturally offered and pushed toward a twist of unexpected delight. We sought honesty and playful imperfections in the tone while also bringing in graphic design kits that allowed the brand to express the range of their new offerings. 

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 BRANDING  |  PRODUCT LAUNCH CAMPAIGN